Who We Are 

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SME Ink was established by award-winning writers Karen Osman and Samantha Armstrong as a partner company to Travel Ink. Both companies turn company messaging into real human stories that engage and inspire your audience.

Our Values 

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Meticulous:

Whether it's proofreading or matching the appropriate writer to your brief, we strive to be meticulous in everything we do. 

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Trustworthy:

As a company, we're proud to say we've never missed a deadline yet. We build trust by delivering on time, on brand, and with tangible results. 

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Experienced: 

With almost two decades of experience in communication, combined with sixteen years in the UAE, we pride ourselves on understanding the complexities of the Middle East. 

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