About us

Who We Are 

SME Ink was established by award-winning writers Karen Osman and Samantha Armstrong as a partner company to Travel Ink. Both companies turn company messaging into real human stories that engage and inspire your audience.

Our Values 
Meticulous:
Whether it's proofreading or matching the appropriate writer to your brief, we strive to be meticulous in everything we do. 
Trustworthy:
As a company, we're proud to say we've never missed a deadline yet. We build trust by delivering on time, on brand, and with tangible results. 
Experienced: 
With almost two decades of experience in communication, combined with sixteen years in the UAE, we pride ourselves on understanding the complexities of the Middle East. 
Karen
Osman

Managing Director

and Founder

  • LinkedIn
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Samantha Armstrong

Managing Partner

  • LinkedIn
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