top of page

About us

Who We Are 

SME Ink was established by award-winning writers Karen Osman and Samantha Armstrong as a partner company to Travel Ink. Both companies turn company messaging into real human stories that engage and inspire your audience.

Our Values 
Whether it's proofreading or matching the appropriate writer to your brief, we strive to be meticulous in everything we do. 
As a company, we're proud to say we've never missed a deadline yet. We build trust by delivering on time, on brand, and with tangible results. 
With almost two decades of experience in communication, combined with sixteen years in the UAE, we pride ourselves on understanding the complexities of the Middle East. 

Managing Director

and Founder

  • LinkedIn
Samantha Armstrong

Managing Partner

  • LinkedIn
_JAN1651 Low res.jpg
bottom of page