6 most popular questions about content writing

The use of well-written content to promote a business and drive sales is crucial and in an increasingly competitive marketplace, quality and consistency are key. However, not everyone immediately recognises the value, especially when budgets are tight. Here are the six most popular questions we get asked about why to invest in content creation.

1. What are the benefits of publishing quality content?

There are many reasons why well-written content is important, and here are the main benefits:

• It makes your brand easily searchable on Google.

• Web visitors are likely to stay on your website longer, increasing your chances of a sale.

• By sharing your content on social media, it will attract more followers.

• It will improve your brand’s reputation when the content positions your company as an expert in the industry.

• It can be used as a tool to initiate dialogue and enhance relationships with clients.

2. Well, that sounds great, but what about ROI?

It depends on your objective. Google Analytics is a great tool to measure the performance of content and of course, metrics such as shares, engagement, sales leads, and so on can all be incorporated into a content strategy. If you don’t have a strategy in place, we can advise you on this to make your investment in content worthwhile.

3. What kind of writing style does SME Ink offer?

As commercial writers, our skill lies in writing content that is engaging while retaining the brand’s tone of voice. A description of a tone of voice is usually found in a company’s brand guidelines and can be described as formal, friendly, informal, cheery, confident, personal, and so on. A brand’s tone of voice is an integral part of the writing process. Your brand has a personality and this personality is reflected in the words used and the sentences written. Writers use the tone of voice guide to help them create content to ensure it reflects the personality of the brand. If you don't have tone of voice guidelines, we can work with you to create them or base the copy on the key messages you wish to promote.

4. How are you different from the thousands of freelance writers out in the market?

• First and foremost, we specialise in writing for the SME sector. We believe we write better because we know the challenges and opportunities of being a small business in the Middle East market.

• As a writing company, we have a team of writers, editors, and digital specialists on our books. The advantage of this is that we always have availability, unlike a freelancer who may not always be available and/or in a position to meet tight deadlines.

• In addition to writing services, we also offer a range of additional services, including translation, content strategy planning, training, and public relations. Good quality content is the foundation for all effective communication, and we use our expertise to offer an integrated solution.

5. What are your rates?

Our small business content packages start from AED 1000 per month. For project work, such as content for a new website, our rate card is AED 2 per word; however, we have various discounts available depending on the size of the project.

6. How do you manage large writing projects?

Writing large amounts of content is one of our main areas of expertise. It can often be difficult to keep track of what needs writing, which key words need to be included, what needs reviewing, what’s ready for translation, what’s approved etc. For every job, we have a project manager to oversee the job, one writer (or more if the timeframe demands it), and an editor to review the content. Using project management tools, we oversee the entire process, from research and writing to editing and proofreading.

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