Website content updates to do today
1. Rewrite the home page.
It’s amazing how many websites don’t have a simple, clear sentence on their home page explaining what they do. Marketing speak, vague taglines, and irrelevant images confuse the reader, forcing them to scroll and click to find out what you are offering, and that’s if you’re lucky. Many potential customers will simply go to your competitor’s website. If your analytics report shows a high bounce rate, consider rewriting your home page, so it states exactly what you do and how you do it.
2. Review the wording of your call to action
When visitors first come to your home page, what action can they take to have a deeper relationship with your brand? Is it a free e-book? Is it the possibility to sign up for a newsletter or get a quote? Whatever your offering, make sure the benefit is immediately clear. For example, compare the two calls to action below:
SIGN UP FOR NEWSLETTER
CLICK HERE FOR FREE WEEKLY SALES TIPS
The second one conveys exactly what value the reader's action will provide.
3. Include a Frequently Asked Questions (FAQ) page
One of the most useful pieces of content for websites, a well-written FAQ page has multiple benefits. It helps create trust between your brand and potential customers, it saves customer service time, is great for SEO, and can address sales objections in a friendly and helpful manner. Think of all the questions your customers have asked you during the sales and operational process, then collate them on your website with in-depth and easy-to-understand answers.
4. Update your website regularly with blog posts
For your website to drive business, it needs to be continually updated with fresh, unique content; regular blog posts are a great way to do that. In fact, a HubSpot study shows that B2B businesses that blog generate 67% more leads than those that don’t. Click here to learn more about blogging for your business, or check out our cost-effective blog packages designed for SMEs.
5. Use quality, brand-appropriate images
The brain processes images 60,000 times faster than it does text, and it’s more accustomed to processing visuals compared to the written word. Stretched, low-resolution, or images that don’t fit properly cheapen the look and feel of your website, and reduce credibility. Ensuring that your images are powerful, incite emotion, and are of good quality will pay off.
If you would like a review of your website, including suggestions on improving
the content, book your free 15-minute consultation.
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